Be it television, books, blogs, email or Twitter, media shapes human cultures, perceptions and reactions to events. Because so much of the information we consume is through the media, studying media is a valuable – and fascinating – way to gain understanding of the lenses through which we view various topics and issues.
That’s why social scientists rely upon media analyses. Researching how topics like fear, crime and terrorism are treated in the media can shine light on how society perceives these topics. Understanding how a left-wing paper and a right-wing paper treat an event differently can inform us about differences in how the two groups not only vote, but how they see the world.